Infographic: Trends in new pet food product launches

created using PiktoChart

While dog foods predominate somewhat in new pet food product launches in the US and globally, both new cat and dog food products share a focus on health-related claims. Worldwide, more than 80 percent of pet food launches recorded by Innova Market Insights from September 2015 to 2016 were marketed with a focus on health aspects, such as omerga-3 fatty acids or digestive support.

In the United States, health claims dominate US new pet food product launches. Ninety percent of pet food product launches in the US feature health-related marketing, often with multiple claims.

Pet food health trends follow human trends

Pet foods are now being formulated to address concerns of humans, including organic and non-GMO pet food ingredients, “free from” options, and low-carb recipes. As in the human-food industry, interest in clean labeling continues to grow in pet food….

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